In recent years, the landscape of aesthetic treatments has seen a significant shift, challenging traditional notions of masculinity. While once predominantly the domain of women, an increasing number of men are now seeking out these services, thus contributing to the changing perceptions of masculinity. This growing trend is reshaping the industry, breaking down gender barriers. But what’s driving this change? Let’s delve into the factors behind the rise of aesthetic treatments among men.

Breaking Down Stereotypes

The first and foremost factor is the gradual dismantling of societal norms and stereotypes surrounding masculinity. The idea that aesthetic treatments are ‘only for women’ is becoming increasingly outdated. Men, too, want to look their best, and they’re realising that there’s no shame in seeking a little help to do so.


Career Advantages

In competitive job markets, first impressions matter. A more youthful and refreshed appearance can give men an edge in professional settings. Whether it’s the confidence that comes from reducing signs of ageing or the improved self-esteem from body contouring procedures, the career benefits are undeniable.


Technological Advancements

The aesthetic industry has seen remarkable technological advancements that offer quicker procedures with minimal downtime. Treatments like Botox, dermal fillers, and Sculptra are less invasive than ever, making them more appealing to men who may not want to commit to the recovery time associated with surgical options.


Personal Well-Being

Beyond the physical improvements, aesthetic treatments often offer psychological benefits. Enhanced appearance often leads to increased self-confidence and overall well-being, which is as important for men as it is for women.


Tailored Treatments

Clinics are also recognising the need for treatments tailored specifically for men. Whether it’s procedures to define the jawline, reduce body fat, or even out skin tone, the industry is adapting to meet this growing demand.


The Influence of Social Media

The advent of social media platforms like Instagram and Facebook has had a profound impact on how we perceive beauty and self-care. Men are exposed to influencers and celebrities who openly discuss their aesthetic treatments, making it more socially acceptable for them to explore similar options.

Changing perceptions of masculinity

The rise in aesthetic treatments among men is a multifaceted phenomenon driven by changing societal norms, technological advancements, and the undeniable psychological and physical benefits these procedures offer.

As the stigma fades and more men opt for these treatments, the industry is set to become even more inclusive, further blurring the lines between traditional gender roles in the realm of self-care.

Dr Karen Gait at Freyja Medical

Dr. Karen Gait, a qualified doctor since 2013, has dedicated a decade to the NHS in various roles. She specializes in dermatology and offers a wide range of aesthetic treatments, including Aqualyx, Botox, filler treatments, and Plexr procedures.


To book an aesthetic consultation with Dr Karen Gait in our Wrexham clinic, click here.